Among Japan’s diverse food culture, “kaiten-zushi” is one of the most popular options for enjoying sushi casually. It offers authentic sushi at an affordable price, making it highly popular not only among Japanese people but also among foreign visitors to Japan. Originally, kaiten-zushi restaurants featured a system where sushi plates moved along a rotating belt. However, in recent years, many stores have adopted a new style where customers place orders via a touchscreen, and the sushi is delivered directly to them. In this article, I will introduce some of Japan’s most popular kaiten-zushi chains and their unique characteristics.
What is Kaiten-Zushi?
Kaiten-zushi is a type of restaurant that serves sushi at a reasonable price. Traditionally, sushi chefs would prepare sushi and place it on a rotating conveyor belt for customers to pick up at their convenience. However, following the COVID-19 pandemic, many restaurants have removed their conveyor belts due to hygiene concerns, instead switching to a system where customers place orders via touchscreen.
The biggest appeal of kaiten-zushi is the ability to enjoy delicious sushi at an affordable price. Until recently, many sushi plates were available for just 100 yen (excluding tax), but due to rising costs, prices have increased. Nevertheless, compared to traditional sushi restaurants, kaiten-zushi remains highly cost-effective and budget-friendly.
What Kaiten-Zushi Means to Japanese People
For Japanese people, kaiten-zushi is a casual dining experience enjoyed with family and friends. It is particularly popular among families with children, as the variety of sushi options and side dishes make it feel similar to a family restaurant.
Personally, I often visited kaiten-zushi restaurants with my family as a child. At the time, I was more excited about desserts and side dishes like fried chicken rather than the sushi itself. As an adult, I now enjoy going alone, as it provides a convenient and affordable way to eat sushi.
The Three Major Kaiten-Zushi Chains
Sushiro
Sushiro is one of the most popular kaiten-zushi chains in Japan. It was once known as the go-to place for “delicious 100-yen sushi,” and about 15 years ago, it was considered far superior to other chains.
Today, other kaiten-zushi chains have significantly improved their quality, and the differences are less noticeable. However, Sushiro remains highly regarded for its fresh ingredients and well-balanced sushi rice. With many locations throughout Japan, including tourist areas and major cities, it is a convenient option for travelers looking to experience kaiten-zushi.
Kura Sushi
Kura Sushi is known for its unique features and services. One of its most famous attractions is the “Bikkura Pon” system, where customers receive a capsule toy after inserting a certain number of plates into a collection slot. This system is particularly popular with children. I myself have visited Kura Sushi specifically for Bikkura Pon when they collaborated with popular characters.
Additionally, Kura Sushi promotes its “No Additives” policy, minimizing the use of artificial additives in its food. This makes it an appealing choice for health-conscious diners.
The Kura Sushi location in Oshiage, Tokyo, is particularly unique, offering detailed guidance for foreign tourists. Since it is located near the Tokyo Skytree, it is a great place to stop by while sightseeing.
Hama Sushi
Hama Sushi is a nationwide kaiten-zushi chain known for its relatively lower prices compared to other chains. At one point, they offered weekday discounts, allowing customers to enjoy sushi for as low as 90 yen per plate (excluding tax), emphasizing their cost-effectiveness.
Personally, I frequented Hama Sushi because there was a location near my home. The menu features a wide variety of sushi, with an especially strong selection of salmon-based options. Another characteristic of Hama Sushi is its variety of soy sauce choices, allowing customers to customize their sushi experience according to their preferences.
Each kaiten-zushi chain in Japan has its own unique features, but regardless of which one you visit, you can expect delicious sushi. I personally do not have a strong preference for a specific chain and often choose one based on convenience. This is because all of them maintain a certain level of quality and offer a satisfying experience.
For visitors to Japan, trying kaiten-zushi is highly recommended. Not only is it an affordable way to enjoy sushi, but comparing different chains and discovering your personal favorite can be a fun experience. Be sure to make the most of your visit by enjoying Japan’s kaiten-zushi culture!
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